MAKING THE WORLD'S GREATEST SPECTACLE EVEN BETTER
Since 1988, Panasonic has been an Official Worldwide Partner of the Olympic games and then in 2006 we became the first Official Worldwide Partner of the Paralympic games as well. We have been honored to help capture and share the sights and sounds of these momentous events with cutting-edge audio and video technology. As one of the highest-ranking sponsors in The Olympic Partner (TOP) Programme, we continue to “top” ourselves by offering more advanced tools with each coming season.
At the 2016 Games, we delivered more audiovisual equipment to Rio than for any previous Olympic games, and for the first time ever served as Official Ceremony Partner, bringing state-of-the-art AV technology and expertise not only to the competition and broadcasting venues, but also to the opening and closing ceremonies.
Leading up to the event, expectations were high. “In a spectacular show designed by one of the most talented creative teams on the planet, we will showcase the best of Brazilian culture and celebration to a global audience of billions… Panasonic visual solutions will help make our dreams a reality,” said Sidney Levy, CEO of Rio 2016.
The planet’s greatest athletes only come together once every four years… blink and you could miss a world record. The Olympic games needed a way to capture and share footage of the events with millions of attendees and billions of viewers around the world.
By deploying high resolution P2HD Panasonic broadcast video cameras, ultra-high resolution VariCam 4K Cinema cameras, 110 PT-DZ21K2 series projectors, 72 large LED video displays, 15,000 televisions, more than 150 DLP projectors and several AV-HS6000 Series broadcast-grade 2-M/E live switchers, footage of the events was captured using flexible codecs and projected, broadcast and streamed in hyper-real quality.
We helped share the passion of the Olympic games with the world in ultra-fast, hyper-real, archive-optimal quality. Panasonic engineered and equipped all the visual needs of the Olympic and Paralympic games ceremonies from start to finish, including an innovative projection mapping technology used at both the opening and closing ceremonies.
Every Seat Becomes the Best Seat in the House
With more than 110 PT-DZ21K2 projectors that feature an astounding 20,000 lumens of high brightness, as well as 72 large high resolution LED video displays, 15,000 televisions and more than 150 DLP projectors, we provided audiences throughout the venue with instant, up-close access to their favorite athletes and events. And judges and officials got the best views possible with high resolution replays, thanks to video referee operations solutions at events like swimming, canoeing and weightlifting.
Home viewers got a bigger taste of reality out of every sports performance, made possible by advanced Panasonic broadcasting technologies and our more efficient high-speed video compression formulas. Products like the P2HD broadcast camera system and the AJ-PX5000G camera recorder were in wide use throughout the event, bringing futuristic video capabilities to the games.
Expanding the Olympic Spirit
Since our first worldwide sponsorship of the Olympic Games in 1988, our goal has been to share the passion of the games, which seek to promote world peace through sport. At Rio 2016, we expanded our support by serving as a Live Site Supporting Partner, installing three large LED screens inside the Rio de Janeiro Olympic Park to allow visitors outside the stadiums to also enjoy the action live as it unfolded. For the first time, we also signed on as Torch Technology partner, facilitating the relay of the iconic Olympic flame.
Adding to the excitement, we partnered with Neymar da Silva Santos Junior (Neymar Jr.), a member of the Brazil national football team, in celebrating the dreams and passions of athletes and spectators. Neymar Jr. has been a Panasonic Global Ambassador since 2010, and his collaboration on the Dream “FITA” Project brought players and fans together for the Rio Olympics and Paralympics.
Through a partnership agreement with Sugarloaf Mountain, a UNESCO World Heritage Site in Copacabana, Rio, we also established a Stadium of Wonders corporate pavilion that brought the Olympics to life for visitors during the games. Technology-based entertainment presented nearly 30 years of Olympic technology, including unique Panasonic offerings such as Light ID technology, a technology that links smart phones with content and provides instant detailed information to the end-user. The site also featured interactive kiosks where fans could experience athletic performances for themselves.
More than 140 Panasonic HD broadcast cameras were used by the Olympic Broadcasting Services (OBS)
and other broadcasters to capture the action from the Rio Games.
With Panasonic solutions there to support the staging of the Rio 2016 Olympic and Paralympic games, the emotion, tension and excitement of the world’s top athletes — and all the pageantry that surrounds them — were seen and felt in unforgettable detail.