Kansas City Chiefs



In the team's newly-renovated Arrowhead Stadium, the NFL's Kansas City Chiefs have made a new addition to its video capabilities this season, purchasing three Panasonic AJ-HPX3000 native 1080p P2 HD camcorders for its production department. The P2 HD camcorders have been deployed to shoot "Hy-Vee Chiefs Insider," a 30-minute magazine-style television show that is seen each week during the season on 10 Midwest stations, including CBS affiliate KCTV 5 in Kansas City, MO. The HPX3000s are also used to shoot video material for the team web site,


The NFL’s Kansas City Chiefs, looking to shoot video material for the team’s website as well as a new weekly television insider show, were looking for an HD camcorder with the flexibility, beautiful image quality, and workflow necessary to handle the task.


With an overwhelming endorsement from their VP of Media and Marketing Rob Alberino, the team chose the powerful and highly-durable Panasonic AJ-HPX3000 P2 HD camcorder.


Since switching to the HPX3000, the Chiefs have enjoyed its accessibility, premium image-quality and, with the constantly shifting nature of video web content, its ability to adapt to each assignment flawlessly and produce polished, news-style features.

Rob Alberino, Chiefs' Vice President of Media and Marketing, drove the purchase of the HPX3000s, which he'd worked with extensively in his previous stint as Vice President of Broadcasting for the Philadelphia Eagles’ award-winning Eagles Television Network."I'd been so comfortable working with the P2 HD camcorders and knew from experience what we could accomplish with the P2 workflow," Alberino said.

"I arrived in Kansas City with a Panasonic mindset, and it was easy to persuade my colleagues that the HPX3000 represented the highest standards among HD cameras. It produces an outrageously beautiful image, and P2 HD is a flexible, strong platform."The Chiefs shoot material in 1080/60i, and edit on eight Final Cut Pro work stations that feed a central server.

"We're planning a second television show for next season, and are constantly expanding video web content," said Alberino. "Our confidence in the P2 workflow and its versatility is setting us up for success in the future."

"We have five videographers working with the three camcorders and handling a heavy shoot load of player and coach interviews, and documentary-style features about the players on and off the field," he continued. "There was a negligible learning curve, and the guys were able to operate and have a great comfort level with the HPX3000 immediately."

"On the road, we appreciate the flexibility to log our footage on the team charter, snap the media into our computer, and have material categorized or selected by the time the plane touches down," Alberino noted. "P2 is already a big part of growing the web site; the format allows us to move quickly to produce topical, polished news-style features."

"Shooting in AVC-Intra 100 is the HPX3000’s most compelling feature," he added. "The codec is gorgeous."


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