Sun Valley Resort and Inn



For close to 70 years, the Sun Valley Resort, Sun Valley Inn and the inimitable slopes of Ketchum, Idaho have been a magnet for celebrities and ski enthusiasts. Known as "the American Shangri-La," the site was discovered in 1935 by Count Felix Schaffgtosch, under the hire of Union Pacific Railroad chairman Averell Harriman.


After 70 years of continually updating its resort access to relaxation and play on the snowy slopes of Ketchum, Idaho, Sun Valley Resorts turned its attention to providing guests with engaging and high quality image plasma displays.


The resort added more than 300 high-contrast, 37-inch plasma displays throughout the resort’s guest rooms, bars and restaurants.


Sun Valley Resort chose to implement an updated, modern room design that featured a plasma display mounted on the wall above a short armoire and beyond aesthetics, the Panasonic displays provided the best picture, seen from any angle.

After joining the Little America hotel and resorts family in 1977 under the ownership of R. Earl Holding, Sun Valley underwent lavish refurbishments over the years - from the stairs, halls and guest room renovations to recent luxury amenities, including the addition of high-contrast Panasonic widescreen 37" plasmas.

More than 300 Panasonic plasmas have been installed in 260 rooms throughout the Sun Valley Inn and Resort, as well as in many of the hotels' bars and restaurants.

According to Sun Valley's Director of Hotel Richard Andersen, "The decision to provide Panasonic plasmas for our guests is an indication that Sun Valley, steeped as it is in tradition, is committed to being state-of-the-art." Andersen explained that the decision to replace conventional TVs with plasma models was an aesthetic one. "The traditional room model includes a large armoire that contains a TV/entertainment unit, drawers for clothes and sometimes a small refrigerator. Our owner was eager to rethink that model as part of the renovations to the guest rooms. We experimented with two room designs, one with a tall armoire housing a TV, the second with a short armoire with a plasma placed over it. Mr. Holding quickly chose the plasma design, and was willing to make a substantial investment to implement it."

He continued, "Once we decided upon plasmas, a key criterion was that the displays would interface with Pay Per View. By far, Panasonic had the best picture, seen from any angle, and that dictated our choice. Not only have the plasmas helped us realize our aesthetic vision for our rooms, but they are also providing our guests with stunning entertainment and are symbolic of the Sun Valley tradition of being original and unique. The plasma displays have been an effortless, problem-free enhancement of our property."