SOUTHEASTERN U. INVESTS IN AK-AC3800 STUDIO CAMERA
Southeastern University, a private Christian institution with more than 4,000 students located in Lakeland, FL, trains its broadcast majors in a sophisticated HD production studio equipped with four AK-AC3800 studio cameras.
Southeastern University, a private Florida-based Christian institution, in order to better prepare television broadcast majors for careers in the broadcast industry, needed to upgrade its production studios with more sophisticated camcorders for in-class demonstrations and student-produced projects.
The University deployed four Panasonic AK-AC3800 studio cameras for classroom work and talk show television, leveraging impeccable image quality and built-in fiber connectivity.
With their dramatic Panasonic video upgrades, the University was able to offer students the ability to work with industry-standard equipment, leading them to produce shows on live video feeds, produce a video blog for the university’s president, and shoot a 30-minute talk show – RAW TV – that aired for a nationally televised audience.
Students at all levels, freshman through senior, have hands-on access to the HC3800--one of the industry's most advanced studio models--which they use not only for classroom work but also to produce RAW TV, a nationally televised talk show. RAW (Real and Willing) TV is a student-produced show that combines musical guests, comedy, interviews and panel discussions. Shot live-to-tape, the 30-minute show airs weekly on DIRECTV channel 378 via the NRB Network, and is also available from iTunes. The HC3800s were installed last summer as part of an overall upgrade of the 45' by 45' broadcast studio that was overseen by Director of Media Services Ian Fritzsche and his predecessor, Steve Griner. “Our integrator, Encore Broadcast Solutions, brought the HC3800 to the table, and we were wowed by its high-sensitivity sensors and 38-bit DSP,” Fritzsche said.
“The 60db signal to noise ratio is impressive, and the Dynamic Range Stretch (DRS) looks fantastic. Our experience has been that the HC3800 produces the top image of any camera in its category.” Fritzsche noted that each of the HC3800s is outfitted with Panasonic's AK-HVF70 seven-inch electronic viewfinder, equipped with a "Focus in Red" function that highlights the edges of an object in red. “This focus assist is especially valuable for students who, 20 minutes ago, may never have heard of pulling focus,” he said. Beyond the camera's image quality, Fritzsche was impressed with the HC3800's built-in fiber connectivity. “We wanted fiber-backed models because it gives us flexibility in choices we might make down the road, he said. “For instance, our long-term plans encompass remotely-located football production: our stadium is ¼ mile from the studio. And we're already running fiber to Bush Chapel, the largest performance space on campus.”
Fritzsche explained that during Bush Chapel events, which include services, classes, rehearsals, concerts and the university's annual National Leadership Forum, the HC3800s send live video feeds for IMAG on the space's two side screens. Bush Chapel is equipped with six high-powered Panasonic PT-DZ870U projectors, four of them with the ET-DLE030 ultra-short throw lens, to create a center blended, 100-inch image from only 2.7-feet away. Fritzsche added that the HC3800s were also used to produce a video blog for the university's president. “We are proud that in upwards of 95% of campus video production, our cameras are student-operated,” he added, “Using professional-grade equipment like the HC3800s gives our students an edge because they leave here with plenty of experience using the same caliber equipment that they'll encounter on the job.” For more information about Southeastern University, visit www.seu.edu.
About the AK-HC3800 The AK-HC3800 is an HD studio camera equipped with three high-sensitivity, high-quality 2/3-type 2.2-megapixel CCDs, a high-precision 16 bit A/D image processing circuit, and the latest generation 38-bit Digital Signal Processor (DSP). Compact and lightweight at only 8 lbs, it offers chromatic aberration compensation (CAC), scene file settings, and a sophisticated implementation of Panasonic's exclusive dynamic range stretch (DRS). The HC3800 achieves a high sensitivity of F11 at 59.94Hz (2,000 lx) and an S/N ratio of 60dB. The 16-bit A/D and 38-bit DSP utilize Spatial Offset Technology, and an advanced single transfer system to provide a high resolution picture (1,100 lines) with less moiré and a vertical smear level less than -130dB. For more information on Panasonic professional video products, visitwww.panasonic.com/broadcast. Panasonic Solutions for Business Panasonic delivers reliable business technology solutions that connect data with decision makers to drive better outcomes—for our customers and our customers' customers.
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